Fair Usage Policy

What gets counted

Apps, screens per variant, and exported files. Not storage.

The rendering and the encoding happen in your browser, so an app costs us no compute. Charging by megabytes would charge you for the shape of your project rather than its size: one app with 40 screens in 12 languages weighs more than twenty apps with three screens each, even though the second account is doing far more work. Counting apps and screens measures what you produce.

Exported files are the exception, and for a different reason: they do not measure cost, they measure the sample. The free plan exists so you can open a real file — no watermark, the size and language you choose — before you pay for anything. The second file proves nothing the first one did not.

The limits

All three paid plans — monthly, yearly and the lifetime licence — carry exactly the same limits. The price buys how long the access lasts, not how much you can do with it.

The screen limit is per variant, not per app: a store listing shows up to ten screenshots, so 20 leaves room to prepare more than you publish, and A/B variants keep working. What bounds the number of variants in one app is the size of the project document, not a separate number.

The free plan, precisely

The whole editor, so you can judge the result before you pay for it.

One app, 20 screens per variant, every preset, every frame, every background, every font, and no watermark on anything you design. One exported file, at the size and in the language you pick — the same file a paid export writes, at full resolution.

That allowance accumulates and does not reset. It is not a monthly quota; it is a sample you spend once. We count files rather than downloads, because a ZIP is one download and forty files, and counting downloads would give away the whole set.

What happens when you reach a limit

You get a clear refusal with both numbers in it, and nothing of yours is touched.

• Creating an app past your allowance is blocked, and the message says what to do: upgrade, or delete the app you have.
• Saving a variant with more screens than the limit is blocked, and the message names the variant and the count.
• Exporting more files than you have left is blocked before the render starts, and the message says how many files the export contains and how many you have left. "You have reached your limit" would make you guess which limit.
• The export allowance is deducted after the render finishes and before the download, so a failed render can never spend the only file on the free plan.
• The export count lives on the server, so it is not something a reload, another tab or a cleared browser can move.
• No limit deletes anything, and none of them applies backwards. An account that is already above a limit keeps everything it has and simply cannot add more.

Beyond the published limits

The numbers above are the whole of what a plan promises. Underneath them the service keeps ordinary operational safeguards, the kind any hosted product has to have; they are not part of any plan, they are not a second set of limits you are expected to work around, and ordinary use does not come near them.

If your account ever meets one, our answer is not to quietly change a number and not to delete anything. It is to write to you and find out what you are doing, because at that point one of us has misunderstood something.

What we consider reasonable use

The product is sold to prepare the store listings of your apps, and that includes work you do for clients and apps you keep archived from past launches. Any paid plan covers all of it, with no per-app and no per-seat charge.

Three things fall outside it, and all three get an email from a person before anything else happens:

• Using the account as a general image store for files that are not captures of an app.
• Sharing one account between several people to avoid a per-seat charge. We do not charge per seat, so this saves nothing and only breaks your own history.
• Automating app creation to consume the allowance with no intention of publishing anything.

If your use is unusual but genuine — a studio running several launches at once, say — write to support@easyappscreens.com before you hit a wall. It is a conversation, not a strike.